Where next for Aussie Murdoch fishrap?


this, from “Club Troppo” is an interesting post indeed…

What do you do when you’re not a player no more?

Posted by Richard Green on Friday, August 27, 2010
I’ve thought for a while that the News Ltd stable of papers in Australia were stuck between two seperate models in the News Ltd empire when it came to political reporting. The old Murdoch model of cultivating the image of influence by backing winners, frequently supporting unprofitable mastheads to do so, and the newer Roger Ailes Fox News model which runs wholeheartedly partisan coverage to capture both a party and a tribal following that makes the model very profitable.

The Australian papers are stuck betwixt these worlds. They are entrenched in one camp like Ailes is, which reduces your status as a player to be courted since one party will write you off and the other will take you for granted. But they also have to be cross subsidised by profitable parts of the empire, such as right wing populism in Foxnews or left wing populism in Avatar.




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